The Rise of Consumerism in Urban Milieu and its Manifestation into Spatial Dynamics: The Case of Mbezi Beach, Mwai-Kibaki Road, Dar Es Salaam, Tanzania

Abstract

ABSTRACT

A culture of consumption is spreading throughout many neighborhood of Dar es Salaam. However, planning procedures have not kept up with this development trend. This study examines the growing culture of consumerism in Dar es Salaam's Mwai Kibaki Road, focusing on its effects on environmental, social, economic, and spatial factors. The research uses four theoretical frameworks: neo-liberal urbanism, creative class gentrification, and smart city theory. A mixed-methods approach was used to collect quantitative and qualitative data. The 1980s transition from centralized to free-market economic policy led to the expansion of private and informal sectors, gentrification, and smart city. Control is needed to manage the spatial, physical, social, and environmental implications of the "consumer class" in urban surroundings. Redesigning cityscapes, shopping areas, green areas, sidewalks, and existing structures has made the environment more responsive and accommodating of consumerism. The study suggests that urban development plans should incorporate modern cultures like consumerism and awareness campaigns to help consumers understand the environmental, social, and economic effects of proposed projects. This will increase consumer trust in decision-making and lead to better outcomes for urban realities.

Key words: Consumerism, planning, urban design, commercial, neighborhood, transformation